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Haymaker Blog

June 23, 2015

How do we know we’re on the right track?

“Ideas are the new currency.

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June 23, 2015

Print is not dead.

 The idea is to zig while everybody else is zagging.

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November 12, 2014

If you react to what the market is doing, your business is run by your competitors.

We all have competitors.

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July 22, 2014

Pictures speak louder than words

While reading this morning’s paper, I found some validation for my life’s work in the unlikeliest of places.

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June 25, 2014

You gotta make hay, whether the sun shines or not.

For marketers, the worse the weather sometimes, the greater the demand for hay.

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May 13, 2014

The month of May.  Opportunity. And the fact that Mom is always right.

My Mom always loved the opportunity that May offers up. 

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March 24, 2014

Is sales the same as business development?

There is a misconception that the terms sales and business development are interchangeable.  

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February 25, 2014

Forgot something? Take it inside.

Marketing is a promise. Can you deliver?

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February 14, 2014

The Beatles, Boxing and Business.

Check this out, 50 years ago the Beatles played their US concert debut on none other than a re-purposed boxing ring.

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January 06, 2014

A sale is an opportunity for the salesperson. Marketing is an opportunity for our customer.

We can take your order and deliver a job.

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December 20, 2013

Boxing Day. December 26.

 Image that... a holiday created specifically for us.

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November 25, 2013

Winning by decision.

Manny Pacquiao is a world champion. A boxer. About a year ago, he ran into a punch that delivered the one thing every boxer fears: a knockout punch.

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November 19, 2013

Market when times are bad, sell when times are good.

If you pull back in an economic downturn you could be missing opportunities for better prices,

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October 31, 2013

You can do anything

Brochure, banner, inflatable dinosaur, talking fish.

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October 24, 2013

If you react to what the market is doing, your business is run by your competitors.

We all have competitors.

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October 17, 2013

Nobody in your company doesn’t have customers.

There are people who chose their jobs because it meant “they wouldn’t have to sell.” That’s an illusion.

 

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October 11, 2013

Don’t start a project in the middle.

JFK told us he wanted to be on the moon in ten years. NASA started with the moon landing, and worked their way back, step by step

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October 08, 2013

Creative is a business strategy.

Creative isn’t weird, it’s not artsy, it’s not a luxury. It’s a business strategy.

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September 12, 2013

How important is the distinction between Marketing and Sales?

Sales is moving a product to a customer.
Marketing is moving a customer toward your product.

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