Haymaker | KO

Creative Marketing Solutions

Haymaker Blog

June 23, 2015

How do we know we’re on the right track?

“Ideas are the new currency.

Businesses and organizations crave creativity from their employees and see it as the main engine of competitive advantage in a knowledge economy, according to six leading thinkers.” 
BBC News

“What really differentiates something from another thing? I think it's – it's creating kind of– kind of something that communicates to people on – on another level, beyond a logical level.”
ANDY SPADE, Creative Consultant to SONG Airlines, and co-creator of the Kate Spade Company

“Boy, does the world need breakthrough ideas.”
KEVIN ROBERTS, CEO, Saatchi & Saatchi Worldwide
 
“80 percent of our life is emotion and only 20 percent is intellect. I am much more interested in how you feel than how you think. How you think is on the outside, how you feel is on the inside, so that's what I need to understand.”
FRANK LUNTZ, Pollster

“You feel the world through your senses, the five senses, and that's what's next. The brands that can move to that emotional level, that can create loyalty beyond reason, are going to be the brands where premium profits lie.”
KEVIN ROBERTS, CEO, Saatchi & Saatchi Worldwide