Haymaker | KO

Creative Marketing Solutions

Haymaker Blog

September 12, 2013

How important is the distinction between Marketing and Sales?

Sales is moving a product to a customer.
Marketing is moving a customer toward your product.

To move customers, you need a pretty sophisticated tool kit: it involves human nature, emotions, facts, and fantasies. Advertising is art and science. Logic and Magic. Not communicating completely is what caused John Wanamaker to complain “I know I’m wasting half my ad dollars, I just don’t know which half.”

The tool kit we use has connected customers with industry-leading companies who can afford to hire anybody out there. We are confident it can do the same

We know how to market and why to market. Namely, to close the distance between you, the company, and the people who need to know you, what you make, and why they should buy it from you.

We work hard to market, so you don’t have to work as hard to sell.