Haymaker | KO

Creative Marketing Solutions

Haymaker Blog

March 24, 2014

Is sales the same as business development?

There is a misconception that the terms sales and business development are interchangeable.  

They're not.

Business development is primarily a marketing function. Business development includes brand placement, market expansion, new user acquisition and awareness.  

Sales mainly come from qualification of the end customer. A good sales department and quality sales professionals are essential. 

Business development should complement the sales effort.

At Haymaker, we understand this difference and our skill sets focus on creative solutions toward problem solving for both groups.