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July 22, 2014

Pictures speak louder than words

While reading this morning’s paper, I found some validation for my life’s work in the unlikeliest of places.

To provide some background, there is a local chain of grocery stores that is experiencing some internal strife surrounding the dismissal of one of its patriarchs. In his wake, employees (and customers) have rallied together in support for his reinstatement. The numbers of rallies have gotten rather large, one supporter claims “71 stores, 71 rallies.” And, the numbers attending the rallies have swelled.

What struck me this morning is how the vocal has become visual.

Check out this commentary from the Boston Globe staff: http://www.boston.com/business/news/2014/07/22/strong-signage-show-support-for-market-basket-ousted-ceo/ZmWCb0epaEwGwVhNiJgZWI/story.html

This, in a nutshell is what is at the core of my business beliefs -- visuals change everything.

Get on your soapbox. Shout from the rooftops. But, if you really want to be heard, add graphics. Graphics speak for themselves. Do note that you are not watching a video with audio feed, these are still photographs, yet the passion in each of these signs -- done with markers and chalk -- rings loud and clear. Broadcasted via twitter, a simple sign is now a herald for the masses in record time. Imagine, a voice as a visual.

So, the next time your business settles on an internal strategy, a new initiative, or a battle cry, consider the visual. At Haymaker we have extensive experience in making what is on your to-do list, in your head, or on the tip of your tongue strongly supported and fully understood through visuals.

Sometimes pictures really do speak louder than words.