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November 25, 2013

Winning by decision.

Manny Pacquiao is a world champion. A boxer. About a year ago, he ran into a punch that delivered the one thing every boxer fears: a knockout punch.

It's psychological. Losing by decision (where judges determine the victor by a system of points) is one thing. The complete, lights-out, down-for-the-count is something else. For boxers that have never been carried out of the ring, the KO is flat-out proof that you're not invincible. And that it could happen again.

But behind the blows, boxing is chess with gloves on. It's a mind game. When a fighter sees his first KO as a peak from which he or she can only go downhill, the comeback trail gets steep and long. But not for champions. Not for Manny.

Just a few days ago, Many Pacquiao went into the ring again. He faced a hard puncher with a world championship title under his belt, too. And Manny won.

We founded HaymakerKO to be about resilience, strategy, and nerve. Our name isn't about brawling, it's about winning. And winning is first and foremost about attitude. Resolve. Conviction. Trust in yourself, and in the people in your corner.  

Businesses take hits every day. Attention-grabbing ads, new product rollouts, and snappy slogans by competitors who also want the title. Everybody hits the mat hard at least once. The ones that want to get up on their feet again and get back in the ring are some of the ones we have had the longest and most rewarding relationships with.

A long way from the wide world of sports another fighter was hit and hit hard. The Philippines. A Typhoon, the likes of which has never been seen, landed with devastating ferocity. Reeling, reaching out for help from the international community, and recovering, this country found time to cheer native son Manny Pacquiao's victory. And Manny, who had every reason in the world to dance around the ring and crow about his comeback, talked humbly and hopefully about the comeback of his country.

A lot of people will say that boxing, and business, is just about fists and elbows. Yeah, a lot of the time it is. But sometimes it's all about heart.